B-52 Bar and Lounge
He stood in front of the door and sternly held the handle. The streets are awfully quiet tonight. Maybe I could slip away and no one would notice, he thought, scratching his face in further contemplation. Walking inside, his senses filled with the distinct smell of freshly lit cigarettes and stale potato chips. It felt […]
Case Study | Driving Post-Purchase Retention and Brand Affinity
A case study on designing an account-based loyalty pilot and lifecycle engagement strategy for B2B hardware.
Case Study | Humanizing Industrial Safety and Driving Campaign Momentum
Role: Senior Content Specialist Focus: Brand Mascot Development, Voice Architecture, and Integrated Campaign Strategy Industry: Industrial Manufacturing / B2B Hardware Key Highlights Grounded Character Strategy: Developed the complete backstory and voice guidelines for an approachable safety mascot, steering away from generic cartoon novelties to build an authentic guide for the plant floor. Integrated Campaign Spine: […]
